The Associate, Event Marketing and Technology, will report to the Associate Director of Event Marketing and work closely with the events team in designing, developing and implementing communications for events of the Milken Institute.
The successful candidate will be responsible for creating event marketing campaigns for Milken Institute’s 300+ events annually, including managing the registration experience for invitees and attendees while capturing and utilizing the most effective data to ensure success of each campaign.
- Audience Building. Understand the target audience of each event, work with event and development staff to research potential new audience. Design and communicate an event marketing strategy to various departments and report on success of each campaign post-event.
- Digital Event Marketing. Develop digital e-marketing communications and campaign for events at the Milken Institute. Including creating all content-driven emails, event website, registration paths, and registration reports.
- Mobile App. Augment event communications by utilizing 3rd party company mobile app (Cvent CrowdCompass, Jujama) to design a mobile experience for attendees, while being consistent with look, feel, and design of desktop event website
- Project Management. Participate as a project lead for event marketing and communications from conception through implementation through evaluation. This involves working across program teams to ensure digital tools are in place to advance broader goals
- Meticulous attention to detail and ability to thrive in a deadline-oriented, fast-paced environment while juggling multiple projects
- Ability to communicate with colleagues in a clear, precise manner
- Proficiency in Excel
- Familiarity with Salesforce, Cvent and Marketing Automation Technologies
- Familiarity with mobile app marketing
- 2-3 years relevant experience working in a corporate or nonprofit setting within a marketing function
- Bachelor’s degree
About the Milken Institute:
The Milken Institute is a nonprofit, nonpartisan think tank determined to increase global prosperity by advancing collaborative solutions that widen access to capital, create jobs and improve health. We do this through independent, data-driven research, action-oriented meetings and meaningful policy initiatives.
Our work is guided by the formula that our founder and chairman, Michael Milken, developed: Prosperity equals the effect of financial technology acting to multiply the value of human capital, social capital and real assets. Stable economic growth most often occurs where people have access to education and health care, can participate freely in the political process, and can aspire to property ownership. The formula is our understanding of the relationship between finance and a strong society.
Our Centers explore the convergence of finance, business, health, philanthropy and policy to advance collaborative solutions that will drive progress. Each center is uniquely poised to steer the policy toward practical solutions and sound decision making.
Milken Institute research is objective and nonpartisan. Our ambitious research agenda tackles the issues that matter in a complex and interconnected global economy. We publish reports that inform policy and our interactive sites make data come to life.
From our flagship event, the Global Conference, to roundtables and workshops to Capitol Hill briefings, we bring together leaders with diverse expertise from across sectors and industries for highly focused interactions and compelling content.
For more information, please visit www.milkeninstitute.org.
This position is based in the Santa Monica, California office (no ability to work remote).