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Martha Amram
Senior Fellow
Ph.D. Applied Economics, Massachusetts Institute of Technology

Email: martha@amram.net

Martha Amram is the CEO of HomeZ Inc., which provides homeowners with advice and services for saving energy and water.

Amram has had a varied career in business and academia. She is an experienced consultant, speaker and author, with expertise in the valuation and strategy of risky growth projects. As a consultant, she has worked with Fortune 500 companies and startups on the value of R&D projects, managing the R&D pipeline, valuation of joint ventures and more. Amram has worked in wide range of industries, including semiconductors, pharmaceuticals, consumer goods and oil exploration. The co-author of Real Options (Harvard Business School Press, 1999) and Value Sweep (Harvard Business School Press, 2003), she is a frequent speaker on valuation and growth strategy.

Recent startup experience includes serving as the interim CEO of Vocomo Software and as the chief economist of PLX Systems (where her algorithms for valuing intellectual property were written into the company’s software product.) Amram co-founded Glaze Creek Partners, a consulting firm, which she sold to Navigant Corporation in 1999. At Navigant, she led the real options practice area. Amram has also prepared expert testimony on valuation and risk while a vice president at Analysis Group Inc. and was an assistant professor at Boston University.

Amram is a graduate of the University of Washington in mathematics and economics and holds a Ph.D. from MIT in Applied Economics.

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Publications

2008

The Invisible Green Hand: How Individual Decisions and Markets Can Reduce Greenhouse Gas Emissions Date: May 2008 Martha Amram and and Nalin Kulatilaka Milken Institute

Fair Credit Policy for Israel: Accountability and Bank Lending for Community Reinvestment Date: February 2008 Leah Sperer, Hagar Cohen, Liat Levy; Editor in Chief: Glenn Yago, Director of Capital Studies, Milken Institute and Deputy Editor: Ronit Purian-Lukatch, Deputy Director, Koret–Milken Fellows Program Milken Institute

2007

Financial Innovations and Applications for Energy Services: Toward a Second Green Revolution Date: April 2007 Martha Amram and Nalin Kulatilaka Milken Institute

Financial Innovations for Achieving Energy Independence Date: April 2007 Milken Institute

MIR 2nd Qtr 2007 Date: February 2007

Selected Non-Milken Institute Writings:

2005

"The Challenge of Valuing Patents and Early-Stage Technologies" Martha Amram April 2005 Journal of Applied Corporate Finance, Volume 17, No., 2

2003

"The Value of Film Studios" Martha Amram December 1, 2003 Journal of Applied Corporate Finance Vol. 15, No. 2

Value Sweep: Creating a Map of Corporate Growth Opportunities Martha Amram May 2003 Harvard Business School Press

"Magnetic intellectual property: accelerating revenues from innovation" Martha Amram April 1, 2003 Journal of Business Strategy Vol. 24 No. 3

1999

"Disciplined Decisions: Aligning Strategy with Financial Markets" Martha Amram with Nalin Kulatilaka 1999 Harvard Business Review

1998

Real Options: Managing Strategic Investments in an Uncertain World Martha Amram with Nalin Kulatilaka 1998 Harvard Business School Press