Support MI up for updates Subscribe up for updates
About Research Events Centers Newsroom Currency of Ideas
Milken Institute | About | Martha Amram
Martha Amram
Martha Amram
Senior Fellow; CEO, WattzOn

Martha Amram is the founder and CEO of WattzOn, which offers consumers online tools for personal energy management.

Amram has had a varied career in business and academia. She is an experienced consultant, speaker and author, with expertise in the valuation and strategy of risky growth projects. As a consultant, she has worked with Fortune 500 companies and startups on the value of R&D projects, managing the R&D pipeline, valuation of joint ventures and more. Amram has worked in wide range of industries, including semiconductors, pharmaceuticals, consumer goods and oil exploration. The co-author of Real Options (Harvard Business School Press, 1999) and Value Sweep (Harvard Business School Press, 2003), she is a frequent speaker on valuation and growth strategy.

Recent startup experience includes serving as the interim CEO of Vocomo Software and as the chief economist of PLX Systems (where her algorithms for valuing intellectual property were written into the company's software product.) Amram co-founded Glaze Creek Partners, a consulting firm, which she sold to Navigant Corporation in 1999. At Navigant, she led the real options practice area. Amram has also prepared expert testimony on valuation and risk while a vice president at Analysis Group Inc. and was an assistant professor at Boston University.

Amram is a graduate of the University of Washington in mathematics and economics and holds a Ph.D. from MIT in Applied Economics.

Financing the Residential Retrofit Revolution
Date: April 2010
The Invisible Green Hand:
How Individual Decisions and Markets
Can Reduce Greenhouse Gas Emissions

Date: May 2008
Martha Amram and and Nalin Kulatilaka
Financial Innovations and Applications for Energy Services: Toward a Second Green Revolution
Date: April 2007
Martha Amram and Nalin Kulatilaka
Financial Innovations for Achieving Energy Independence
Date: April 2007

About the Milken Institute


About Us
  Download Annual Report
  Our Team



  Global Conference
  Partnering for Cures
  State of the State
  Asia / California / London
  Young Leaders

  Latest News
  News Videos
  Press Releases

    Financial Markets
    Israel Center
    Public Health


  Financial Innovations Labs
  Milken Institute Review
   Amazon Apps
   App Store
  Research Reports
  Search All Publications
Support MI
  Strategic Partners

Follow Us
  iTunes U

Related Sites
  Partnering For Cures
  Celebration of Science
  Chairman's Corner
  Melanoma Research Alliance

©2014 Milken Institute